Animation isn’t just about entertainment anymore — it’s a powerful storytelling tool for brands. The right animation style can boost engagement, simplify complex ideas, and create emotional connections that last. Whether you're a startup in Malaysia or a regional brand expanding into Singapore, choosing the right style is key to delivering your message effectively.
Here are 7 animation styles every business should consider — and how they can elevate your next marketing campaign.
2D animation is the most timeless and accessible style in the animation world. Its hand-drawn look gives off warmth, personality, and familiarity. It’s widely used for explainer videos, brand stories, social media content, and digital ads.
Why it works:
Use Case: A skincare brand in Singapore can use 2D animation to show how their products affect the skin — visually and emotionally.
3D animation adds a whole new dimension (literally) to visual storytelling. It’s ideal for product showcases, medical animations, architectural visualisations, and brand films that need cinematic polish.
Why it works:
Use Case: A real estate developer in Malaysia can use 3D animation to create virtual walkthroughs of properties before they’re even built.
Motion graphics blend graphic design and animation to explain abstract ideas with clarity and creativity. Perfect for data-driven storytelling, product demos, corporate videos, and app introductions.
Why it works:
Use Case: A fintech startup launching a new app can use motion graphics to demonstrate how users can manage their finances in 60 seconds.
Traditional animation — think hand-drawn frame-by-frame or rotoscoping — offers a nostalgic, premium feel. While more labour-intensive, it creates an artisanal aesthetic that’s perfect for boutique or storytelling-heavy brands.
Why it works:
Use Case: A high-end tea brand in Singapore could use traditional animation to tell its brand origin story through expressive illustrations.
Cut-out animation, often seen in children’s content or quirky explainers, involves moving 2D parts like puppets. It’s a fun, cost-effective way to animate characters or narratives without full redraws.
Why it works:
Use Case: An edtech brand can use cut-out animation to create fun, lesson-based content for primary school students.
Whiteboard animation mimics the effect of ideas being drawn live on a whiteboard. It's perfect for educational content, internal training, and concept explainers that need to be digestible and structured.
Why it works:
Use Case: A corporate HR team can use whiteboard animation for onboarding videos to explain company policies.
Marketing cartoons use custom animated characters and humour to deliver messages in a highly engaging way. These are especially effective on social media and short-form content platforms like TikTok, Reels, or YouTube Shorts.
Why it works:
Use Case: A Malaysian F&B brand can use a cartoon mascot to deliver product tips or comedic brand skits that go viral.
At ENZTV, we don’t just create animations — we craft the right animation strategy for your business. Whether you need a snappy 2D explainer, a cinematic 3D product demo, or a motion graphics-driven campaign, our team guides you through creative planning, production, and performance-focused delivery.
Based in Malaysia and working with brands across Southeast Asia, we understand regional nuances and digital habits — so your animation doesn’t just look good; it gets results.
Each animation style brings a different energy to your story — and the right one can turn a scroll-past into a click, a viewer into a lead, and a follower into a loyal fan.
Need help deciding which style is right for your campaign?
📩 Talk to ENZTV — and let’s animate your brand’s next big move.
