How ENZTV Crafted a Tourist-Friendly Series for Singapore Tourism Board

Before the pandemic reshaped travel, ENZTV partnered with the Singapore Tourism Board to launch a bold, design-first pilot series called “How To” — a 5-episode creative concept aimed at making navigating Singapore easier and more engaging for tourists.

We combined:

• Motion Graphics
• Infographic Animation
• Live Filming
• Video Editing

…into a compact, high-impact format that not only informed, but also delighted. CLICK ME if you want to watch the video.

The Vision Behind “How To” — Making Tourism Smarter Through Design

Tourism videos are often long, repetitive, and overloaded with information. Our goal was the opposite:
Create short, highly digestible episodes with beautiful visuals and direct how-to content to help tourists explore Singapore confidently — from MRT systems to food court etiquette.

Each episode featured:

• Cleverly animated infographics
• Clean iconography and custom design language
• Short filming segments to provide real-world visual context

It was more than video — it was a motion-first experience.

ENZTV’s Creative Approach to Tourist Guidance

This wasn’t just about editing together some shots and text. Our team designed a full visual system that could scale across episodes and campaigns:

• 📌 Clear Design Hierarchy: We made sure every animation pointed to the next action a tourist should take.
• 🎞️ Live Filming Integration: Real-world scenes blended with motion graphics made each tip feel instantly applicable.
• 🎨 Custom Motion Templates: Reusable yet unique — setting a visual benchmark for all future tourism content under this series.

This content was more than informative. It was designed to empower.

What Made This Project Special

Though the pandemic put the project on hold before launch, “How To” left a blueprint for what tourist-facing content could be:

✅ Enhance Tourist Navigation

From understanding local customs to navigating the MRT, the videos were built around real questions tourists had, answered with visual clarity and simplicity.

✅ Showcase Innovation in Design

The animations weren’t just aesthetic — they helped explain, emphasize, and guide. Every icon and transition served a purpose.

✅ Set the Standard for Future Series

This was never a one-off. The entire design language, animation toolkit, and video structure were developed to serve as a creative system for future episodes and extensions.

A Quick Look at What Was Created:

A Pandemic Pause — But Not the End

The series was set for a full digital rollout — but just as things were ready to launch, the COVID-19 pandemic hit. The project was archived for the time being.

While the episodes didn’t reach their global audience, they remain a testament to how motion graphics and storytelling can radically improve tourist experiences.

Conclusion: A Blueprint for Tourism Content That Moves

At ENZTV, we don’t just produce visuals — we craft solutions.
The “How To” series showed how design, animation, and creative editing could be used to create content that’s both beautiful and incredibly useful.

And while this project remains in the archive, the approach lives on — in every tourism, hospitality, or public campaign we touch today.

👉 Whether you're guiding travelers, launching a city-wide initiative, or just trying to explain “how to,” ENZTV can help turn your message into motion.

📩 Let’s talk. We’re ready to bring your destination to life — frame by frame.

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