June 19, 2025

Top 7 Animated Advertising Videos That Just WORK

Discover 7 animated ads that prove the power of visual storytelling. See how brands around the world use animation to stand out — and how ENZTV can do the same for you.

Top 7 Animated Advertising Videos That Just WORK

Why Animation Works So Well in Advertising

Animation cuts through noise. It grabs attention fast, tells stories without relying on actors or locations, and gives brands full creative control. Whether it's motion graphics, 2D charm, or full 3D realism, animated ads let you go big on imagination — while staying on budget.

At ENZTV, we’ve seen how the right animation can boost watch time, recall, and brand affinity — especially in Southeast Asian markets like Singapore and Malaysia where digital content is king.

#1 – Coca-Cola: Taste the Feeling

This animated ad combines vibrant visuals and emotional cues to elevate a simple moment — sharing a Coke — into a global symbol of connection. It uses stylized 2D animation that blends seamlessly with music, emotion, and narrative.

What we love: The cinematic flow, warm color palette, and timeless emotional storytelling.

#2 – Cadbury: The Mum’s Birthday Surprise

Cadbury’s storytelling goes beyond chocolate. This heartwarming 3D ad features a young girl’s surprise for her mom — animated in Pixar-like quality with rich textures and gentle pacing.

What we love: Soft lighting, heartfelt characters, and the perfect payoff at the end.

#3 – Google: Year in Search

Google’s annual “Year in Search” is always a masterclass in animated data storytelling. Through kinetic typography, motion graphics, and visual metaphors, the brand turns raw data into emotional journeys.

What we love: Fast transitions, emotionally timed visuals, and relevancy to current events.

#4 – Heinz: Good for You, and You, and You

Heinz uses quirky, looping animation to make its message stick: "Heinz beans are good for everyone." With repetitive rhythm and oddball humour, it stands out on feeds and in memory.

What we love: Playful looping style, brand consistency, and minimal voiceover.

#5 – Airbnb: The Host’s Story

This Airbnb ad focuses on the host’s experience, animated with warm, watercolor-style visuals and a heartfelt voiceover. It makes the abstract idea of “belonging anywhere” tangible.

What we love: Illustrative style, storytelling focus, and strong emotional pull.

#6 – Burger King: The King’s Menu Adventure

This ad goes full cinematic with 3D animation — taking the Burger King mascot on a fantasy quest through his menu. Think “Shrek” meets fast food.

What we love: Bold art direction, humorous character design, and entertainment-first approach.

#7 – Duolingo: Learn Without Limits

Duolingo’s animation reflects its app experience: dynamic, fun, and slightly chaotic. Its mascot Duo appears in fast-paced, snappy scenes that keep your eyes glued to the screen.

What we love: Gen Z energy, high meme-ability, and character-led branding.

What These Animated Ads Teach Us About Brand Storytelling

  • Emotion drives memory. Every ad above connects emotionally — whether through humor, nostalgia, or empathy.
  • Visual style is part of your brand. From flat 2D to complex CGI, the animation style speaks as loud as the script.
  • Motion holds attention. In scroll-heavy platforms like TikTok and Instagram, animation keeps viewers engaged longer than static visuals.

How ENZTV Brings These Principles to Life for Brands in SG & MY

At ENZTV, we turn your message into motion. Our team of creatives, animators, and storytellers specialize in helping brands across Singapore and Malaysia craft animated campaigns that cut through the noise and deliver results.

Whether you're launching a product, running a paid campaign, or just trying to tell your brand story better — we make it move.

FAQs About Using Animation in Advertising

Q: Is animation expensive for advertising?
A: Not necessarily. Compared to live-action, animation can be more cost-efficient — especially when reshooting is not an option.

Q: What types of animation do you offer?
A: We provide 2D, 3D, motion graphics, and mixed media — depending on your goals.

Q: How long does it take to produce?
A: Typical turnaround is 3–6 weeks, depending on scope. Faster timelines are available for short-form content.

Conclusion: Make Your Brand Unforgettable with Animation

Animation isn’t just eye candy — it’s strategic, memorable, and made to convert. The brands above prove it. Now it’s your turn.

Let ENZTV help you create an animated video that WORKS.

Get in touch

HELLO@ENZTV.COM
HELLO@ENZTV.COM